Doors 7 PM · Show 8–10 PM
Free Kick-Off Concert
The Bowl
Start the festival with a bang! An evening of great vibes and catchy tunes under the stars, absolutely free. Bring lawn chairs and blankets.
October 16–18, 2026
Full Festival Schedule
Every show, activity, and can't-miss moment across the whole weekend, all in one place.
Lineup and times reflect our most recent festival and are subject to change. Check back as we confirm the 2026 lineup!
Festival grounds, artist booths, and the Kids Creative Zone open Saturday at 10 AM. Friday night is all about the music.
Check-in 7 AM · Race 8 AM
Color Run 5K
Veterans Memorial
A joyful, family-friendly 5K where every mile brings a splash of color. Walk, jog, or run at your own pace. All participants get a free Sugar Rush t-shirt.
Race Registration
9:45 AM
Broad St. Concert Band Opening Ceremony
Kittle Homes Main Stage
Kick off the festival with the exhilarating sounds of the concert band, setting the stage for a day of musical delight and community spirit.
11 AM
Peachstate Cornhole Tournament
Grab a partner for this bracket-style, double-elimination showdown. Prizes for top finishers and bragging rights on the line. $20 per team.
Team Registration
11 AM – 4 PM
Biergarten by Indio Brewing
A handpicked rotation of local breweries pouring bold IPAs, smooth stouts, and crisp lagers. $30 includes a souvenir glass and unlimited samples.
Get Tickets Sponsored by Indio Brewing
11 AM
1 PM
3 PM
5 PM
Wild Life Wonders Animal Show
The Bowl Stage
The animal kingdom comes to life before your eyes. Meet a fascinating lineup of animal ambassadors, each with their own story and surprises.
12 PM
1 PM
2 PM
3 PM
4 PM
Fit 2 Fly Silks Show
Upper City Hall Parking Deck
Talented aerial artists twist, spin, and soar high above the stage in a stunning silks performance blending strength, grace, and artistry.
11 AM
1 PM
3 PM
5 PM
A Tale of (Almost) Heroes
Cornerstone Park, by the food trucks
Tales of heroic acts, bravery, and adventure told by self-proclaimed adventurers who may be a little fuzzy on the details.
Kittle Homes Main Stage
Local bands & emerging artists
- 9:45 AM Broad St. Concert Band Opening
- 10:30 AM Announcements
- 11 AM Don Law
- 12:20 PM Mr. Finesse
- 3:10 PM The Deep End
- 4:40 PM Salpicon
All Stars Performing Arts Stage
The Plaza, in the Kid Zone
- 10 AM On the Stage Children’s Theatre
- 10:30 AM Ceryn Volk NGMS Guitar Ensemble
- 11 AM Play Time
- 12 PM Ella Potter
- 12:30 PM All Stars Performing Arts
- 1 PM Play Time
- 2 PM All Stars Performing Arts
- 2:30 PM Elevate
- 3 PM Play Time
- 4 PM Ariana Rendon
- 4:30 PM All Stars Performing Arts
12 PM
Lanier High School Marching Band Parade
The Longhorn marching band kicks off Sunday with a parade through the festival.
12:30 PM
Mascot Dance Competition
Main Street, by the Eagle Theatre
Your favorite local mascots show off their best dance moves in this free, family-friendly crowd-pleaser.
Time TBA
Scoops Ice Cream Eating Competition
Speed meets sweet in a race to the bottom of the bowl. Age groups 8–12, 13–17, and 18+. Free to enter, but registration is required.
Sponsored by Scoops
12 PM
2 PM
4 PM
Wild Life Wonders Animal Show
The Bowl Stage
Curious critters to majestic mammals. Meet the animal ambassadors and hear their stories.
1 PM
2 PM
3 PM
Fit 2 Fly Silks Show
Upper City Hall Parking Deck
Gravity-defying aerial artistry from the talented performers of Fit2Fly.
12:30 PM
2 PM
3:30 PM
A Tale of (Almost) Heroes
Cornerstone Park, by the food trucks
Epic tales of adventure from storytellers who may embellish just a little.
Kittle Homes Main Stage
Local bands & emerging artists
- 12 PM Lanier HS Parade & Announcements
- 12:10 PM Trippn
- 1:10 PM BCKS
- 2:15 PM Pushing Daisies
- 3:15 PM Eyen Georgia
- 4:10 PM G Clef and the Playlist
All Stars Performing Arts Stage
The Plaza, in the Kid Zone
- 12 PM Play Time
- 1 PM School of Rock, Buford
- 1:40 PM All Stars Performing Arts
- 3 PM All Stars Performing Arts
- 3:30 PM Bollywood Beats
All festival long
Happening All Weekend
All Festival
Juried Art Show
Sugar Hill Art Gallery
A stunning collection of local artwork in oils, acrylics, photography, mixed media, clay, and more. The exhibition runs through the fall.
More Information
Kids Creative Zone
Three Zones of Family Fun
Bring the kids for a day of hands-on activities: face painting, free sign printing, gem mining, gardening, pumpkin painting, and more. There's something for every little artist and adventurer.
The Plaza
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Screen Printing
Create your very own screen-printed Sugar Rush poster. Try the press and watch your artwork come to life!
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Free Caricature Art
Complete a quick survey and a talented artist will draw a playful, personalized caricature. The perfect festival keepsake.
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Community Garden
Take home a free plant! Volunteers share gardening tips and spread the joy of growing your own food and flowers.
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Pumpkin Patch & Painting Station
Pick the perfect mini pumpkin and give it a festive makeover, or design your own colorful sign.
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Gem Mining at the Sluice Box
Sift through the sluice and uncover sparkling gems, crystals, and minerals. A treasure hunt for kids and adults alike.
The Bowl
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Wild Life Wonders Animal Show
Meet fascinating animal ambassadors on the Bowl stage throughout the weekend.
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Chalk Walk Adventure
Follow vibrant chalk art from the Kid Zone all the way to the Landing for even more fun.
The Landing
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Giant Inflatables
Bounce, slide, and giggle your way through giant inflatables. Free fun for all.
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Petting Zoo
Say hello to cuddly critters in the Kid Zone petting zoo. Fun for kids and animals alike!
Kids Creative Zone hours: Saturday 10 AM – 7 PM · Sunday 12 PM – 6 PM