Sugar Hill's sweetest weekend of art, music, and family fun. We're taking over the streets of downtown with 100+ artists, live entertainment, and treats around every corner.
Countdown to the kick-off concert
A Weekend Painted in Every Color
Every October, Downtown Sugar Hill transforms into a sprawling open-air gallery. For one sweet weekend, West Broad Street fills with juried art, handmade goods, live music, dance, food, and the kind of small-town magic you can’t manufacture.
Whether you’re hunting for a one-of-a-kind piece, chasing the kids through the Kid Zone, or just here for the biergarten and the beats. Sugar Rush is the weekend the Sweet Life really lives up to its name.
100+
Artists & Vendors
2
Entertainment Stages
All
Ages Welcome
Free
Admission & Parking
Something for Every Sweet Tooth
Countless live performances and entertainment for all ages. Here’s a taste of what festival weekends are made of. The full entertainment schedule is coming soon!
Juried Art Show
Browse gallery-caliber work from regional artists and cast your vote for the People's Choice award.
Live Entertainment
Two stages of non-stop music, dance, aerial silks, animal shows, and even a mascot dance-off.
Kid Zone
Inflatables, hands-on art projects, and plenty of room for little artists to run wild.
Biergarten
Grab a cold one and relax between sets. Local brews in the heart of the festival.
Food & Treats
Festival eats, sweet treats, and local food trucks to keep your sugar rush going.
Artist Demonstrations
Watch makers at work: spin art, screen printing, pottery, and more up close.
Entertainment around every corner